Founded by Swamy Muddam who is a self proclaimed Coffee lover, the company has evolved into a dynamic corporation with multiple divisions specializing in various food and beverage sections under his leadership. He is also a speed junkie, a world traveler and an artistic soul who is ever ready to indulge in creativity at the slightest pretext.
His contributions to the brand have been enormous, as he personally oversees all the branding, advertising and marketing functions of the company.